A K-Beauty Marketplace Launch Story

See How We Brought K-beauty to Russia

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Results we are proud of

Our comprehensive strategy for Myadelline resulted in the sourcing of over 100 influencers, a remarkable 5.7x Return on Ad Spend (ROAS), and the creation of more than 100 videos and graphics, establishing Myadelline as a leading K-beauty marketplace in Russia.


Influencers Engaged

By activating our extensive network of over 10k influencers, we successfully sourced over 100 influencers, amplifying Myadelline's brand presence and credibility within the K-beauty community in Russia.


Return on Ad Spend

Our strategic digital marketing initiatives propelled Myadelline to achieve a 5.7x ROAS, significantly enhancing their market penetration and profitability in the competitive Russian landscape.


Creative Assets Produced

We produced over 100 compelling videos and graphics, enriching Myadelline's digital footprint with engaging content that captivated and converted the K-beauty audience.

What we did

We guarantee
partner approach


Myadelline, a burgeoning K-beauty marketplace, sought to penetrate the Russian market, facing the challenge of low brand awareness among the target demographic of 18-30 year old women. Despite a general familiarity with K-beauty products, Myadelline needed a strategy to become a go-to platform for Russian consumers, who rely heavily on recommendations for beauty purchases.


Our solution was a tailored, progressive PR campaign complemented by a comprehensive suite of digital marketing services, including advertising creative, graphic design, and digital marketing, hailed as 'best practice' by Myadelline's global offices. We revamped Myadelline's online presence, from a website redesign to a complete social media overhaul on platforms like Instagram, Facebook, and Vkontakte, ensuring brand consistency and strategic content delivery. Our approach prioritized content creation and ownership, extending the impact of influencer partnerships and maximizing ROI. By deploying a diverse media strategy that utilized a mix of creative formats and campaign optimization tools, we ensured Myadelline's message reached and resonated with the intended audience.

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Here are some
benefits of our partner

We help bold brands become industry benchmarks. You’re setting up a partnership with us, during which we implement our proven growth framework. It starts with a free analysis, then we help you execute.

We analyse

We implement systems to directly address your challenges, leveraging our deep market knowledge and data-driven insights. Our decision-making process is rooted in understanding the nuances of your industry, ensuring tailored solutions for your business.

We execute

Our experience with startups and unicorns has honed our holistic growth strategies, combining big-picture planning with detailed channel expertise. We develop and refine conversion-focused funnels, providing all necessary in-house services for digital growth, from strategy formulation to practical execution.

We grow together

Our framework is designed to potentially double business sizes within 4 months. We prioritize your continuous growth, offering regular OKR sessions to keep you informed and strategically aligned. Our approach ensures that we advance together, focusing on meaningful, sustainable growth.

We connect

In 5 years, we've established a vast network within the e-commerce sector, including tech, funding partners, and growth experts. This network not only enhances our capabilities but also offers our partners significant opportunities for collaboration and expansion.

Start growing your business today

We work hand-in-hand with exceptional founders, leveraging data-driven experiments and the latest trends to craft strategies that deliver real results.

Book your free strategy call today:

Co-founder level engagement

Data-driven growth strategies

Personalised, outcome-focused scaling

In-depth, industry-specific, AI-driven insights

Experienced entrepreneurs with hands-on involvement

Performance-based, aligned with your success